A FRESH LOOK AT FASHION

At the wise young age of 30, I'm passed the pressure of spending a small fortune on my wardrobe, though some pieces definitely warrant the investment - winter coats, dress pants, and classic shoes, I say.

My greatest shopping glory comes from assembling fabulous ensembles on a stricter budget. I actually think budget shopping is a greater testament to good fashion sense. It's easy to look fab with a plump spending budget, but with limited funds, one's vision, sharpness and resourcefulness really come into play.

Some of my favs for budget shopping are H&M, Kensington Market, Le Chateau, Old Navy, and Winners of course. But sit down ladies, the mother of all affordable trends has arrived. Introducing Joe Fresh!

Joe Fresh is a new apparel line designed by Canadian fashion icon Joseph Mimran (the designer behind Alfred Sung, Club Monaco and Caban) and get this - the men's and women's wear are being sold in The Real Canadian Superstores!! So, as the cashier is checking your stuffed green olives, PC Butter Chicken, and litre of skim milk, she can also ring in your $17 classic dress shirt, $6 tank, and $10 polo for the guy in your life. Plus, there's less guilt involved if you get some sustenance with your new Spring wear. There's a big marketing story here, but I'll save that for another day.

For now, you'll have to venture to Steeles & Dufferin, the sole Toronto location, to take advantage, but I'm guessing it's worth the drive!

www.joefresh.ca